When used wisely, business cards can be a terrific way to expand your brand. In this video, learn how to strategize about how to turn your business cards into marketing materials.
Nearly every business on earth uses business cards, … whether they have a print advertising strategy or not. … In their simplest form, business cards provide … basic information, like your business's name, … your name, email, website, and phone number. … Business cards are traditionally used for networking. … Sure, they're a great way to get in contact with others, … but smart print advertising is about more … than exchanging cards at a networking event. … A business card is an opportunity to expand your brand. … It can use any design imaginable … and is often the first impression you have … with potential customers. … Make yours shine with an informational … and value-packed business card. … The key is to get creative with how to use these cards … to stand out from the pack. … For example, your business card can deliver more value … by including a coupon, punch card, … or even a raffle ticket. … Instead of tossing your business card in the trash … or filing it away for eternity, … these smart strategies get potential customers …
Author
Updated
12/11/2020Released
9/19/2018- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
Duration
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Introduction
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1. Offline Marketing Overview
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What is offline marketing?2m 35s
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Audience development3m 45s
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2. Budgeting
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Deciding how much to spend4m 24s
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3. Direct Mail
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Direct mail overview2m 24s
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Direct mail best practices4m 16s
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Budgeting for direct mail4m 20s
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Mailing lists4m 22s
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4. Events
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Trade shows4m 48s
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Meetups4m 30s
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Speaking opportunities3m 23s
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Parties3m 37s
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Promotional giveaways4m 46s
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5. Print
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Intro to print advertising3m 21s
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Business cards2m 42s
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Newspaper and print ads2m 45s
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Flyers and banners3m 20s
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Magazine ads2m 58s
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Billboards3m 24s
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Door hangers3m 36s
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Coupons3m 9s
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6. Television and Radio
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TV advertising5m 15s
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Radio advertising3m 4s
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7. Outreach
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Getting media mentions4m 10s
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8. Promotional
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Sign spinners4m 51s
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Guerrilla marketing3m 43s
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Sponsorships2m 19s
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Contests2m 30s
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Curbside advertising1m 46s
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Conclusion
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Exploring marketing further1m 12s
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Video: Business cards