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Building an expert optimization team

Building an expert optimization team: Marketing Foundations: Personalization
Building an expert optimization team: Marketing Foundations: Personalization

Author Chris Goward describes what you need on your optimization and personalization team, and helps you decide whether to build your own team and when to hire expert help.

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Skill Level Intermediate
36m 20s
Duration
9,401
Views
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Skills covered in this course
B2C Marketing Enterprise Marketing Marketing

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