Build a strategic marketing plan in action

- Now you're ready for your prep worksheet … on your marketing action plan. … This is probably one of the most important things … that you can do. … So going to give you a coupla tips first, … just to keep in mind. … First thing is that we have to make sure … that our individual marketing programs … that we developed, each marketing program, … has its own objective, something that's measurable, … something that's tangible, and that it all has to sit … within the overall marketing objectives … that you've already outlined. … Next thing is that I want to make sure … that you weave thought leadership … into everything that you do. … Every program that you have needs to have … a thought leadership component to it. … I think it's so important to your overall strategy. … And finally I want to make sure that the marketing programs … work independently of one another, … but then they come together to create an overall strategy. … One thing that I want to make sure … that you absolutely remember …