Join Brad Batesole for an in-depth discussion in this video Billboards, part of Offline Marketing Foundations.
- Everyone's seen billboards, they tower from the sides…of highways all across the country telling us to eat more…fast food, to whiten our teeth,…or to call a personal injury lawyer.…Billboards are an effective form…of outdoor print advertising.…And they're unique because they open the door…to an audience outside the pages of a magazine or newspaper.…Billboards help if you have a physical location…as well and wanna show people where you are.…In-N-Out Burger, famously posts billboards hundreds…of miles away from their restaurant saying,…"Worth the wait" or, "Only 300 miles to go."…Now, the costs of a billboard depends on its location,…the print job, and the amount of time it will be displayed.…
For small placements, costs can be as low as $5,000,…but go upwards from there.…When in doubt, find a local billboard providers…for professional guidance.…They'll customize the billboard…to fit your needs and budget.…Out of all types of print advertising,…billboards are the most difficult to measure.…You only have an average…
- What is offline marketing?
- How to integrate offline marketing with digital marketing
- Direct mail
- Print advertising
- TV and radio
- Guerilla marketing
Skill Level Beginner
1. Offline Marketing Overview
Deciding how much to spend4m 38s
3. Direct Mail
6. Television and Radio
Getting media mentions4m 50s
Next steps1m 12s
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