In this video, learn how to make a big impact in the short amount of time that you have with a billboard audience.
- Everyone seen billboards. … They tower from the sides of highways all across … the country, telling us to eat more fast food, … to whiten our teeth or to call a personal injury lawyer. … Billboards are an effective form … of outdoor print advertising. … And they're unique because they open the door … to an audience outside the pages of a magazine or newspaper. … Billboards help if you have a physical location as well … and want to show people where you are. … In-N-Out Burger famously post billboards hundreds of miles … away from their restaurant saying, … worth the wait or only 300 miles to go. … Now, the cost of a billboard depends on its location, … the print job and the amount of time it will be displayed. … For small placements, costs can be as low as $5,000 … but go upwards from there. … When in doubt, find a local billboard providers … for professional guidance. … They'll customize the billboard to fit … your needs and budget. … Out of all types of print advertising … billboards are the most difficult to measure. …
Author
Brad Batesole
Updated
12/11/2020Released
9/19/2018- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
Duration
Views
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Introduction
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1. Offline Marketing Overview
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What is offline marketing?2m 35s
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Audience development3m 45s
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2. Budgeting
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Deciding how much to spend4m 24s
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3. Direct Mail
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Direct mail overview2m 24s
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Direct mail best practices4m 16s
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Budgeting for direct mail4m 20s
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Mailing lists4m 22s
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4. Events
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Trade shows4m 48s
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Meetups4m 30s
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Speaking opportunities3m 23s
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Parties3m 37s
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Promotional giveaways4m 46s
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5. Print
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Intro to print advertising3m 21s
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Business cards2m 42s
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Newspaper and print ads2m 45s
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Flyers and banners3m 20s
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Magazine ads2m 58s
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Billboards3m 24s
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Door hangers3m 36s
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Coupons3m 9s
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6. Television and Radio
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TV advertising5m 15s
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Radio advertising3m 4s
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7. Outreach
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Getting media mentions4m 10s
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8. Promotional
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Sign spinners4m 51s
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Guerrilla marketing3m 43s
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Sponsorships2m 19s
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Contests2m 30s
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Curbside advertising1m 46s
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Conclusion
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Exploring marketing further1m 12s
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Video: Billboards