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Begin with a SWOT analysis

Begin with a SWOT analysis: Marketing Foundations: Integrated Marketing Strategies
Begin with a SWOT analysis: Marketing Foundations: Integrated Marketing Strategies

How can you execute an effective integrated marketing communication strategy, and how will you measure your success? Understand how to create and leverage a SWOT analysis for the purpose of developing a winning brand value proposition.

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Skill Level Intermediate
2h 5m
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