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B2B and families: Decision making in groups

B2B and families: Decision making in groups: Advanced Consumer Behavior
B2B and families: Decision making in groups: Advanced Consumer Behavior

This video explains that many purchase decisions are made in concert with others and takes a look at the dynamics that influence these choices.

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Skill Level Intermediate
1h 34m
Duration
35,401
Views
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Skills covered in this course
B2C Marketing Advertising Marketing

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