Author Jamie Shanks shows how to help get the audience involved by using poll questions.
- [Instructor] The average webinar attendee…has their mind drift every 11 minutes,…yet the average webinar lasts 30 to 45 minutes.…Great webinar tools have the capability…to engage the audience through poll questions.…This allows you to draw the audience…back into the conversation,…and present argumentative data…or complimentary data to the very specifics of your webinar.…What I'd recommend is that every 10 minutes…throughout the webinar you're introducing…new poll questions to push buyers off their status quo…and/or to align with the very data and facts…that are being presented in this particular webinar.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Building Customer Loyalty (2014)with Jill Griffin43m 6s Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Intermediate
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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