From the course: Social Media Marketing: ROI

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Anatomy of a social post: Hook, context, asset, comment

Anatomy of a social post: Hook, context, asset, comment

From the course: Social Media Marketing: ROI

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Anatomy of a social post: Hook, context, asset, comment

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- Most social posts are completely ignored. To maximize engagement with your social posts, you have to grab attention and then use it effectively. That means using all four key elements of a good post. Open with a hook, provide context, deliver an asset, and then call for comment. Let's walk through the anatomy of what makes a good social post perform. We're going to use this example from a real client that I helped with their social media. So the first thing is the hook. This is the most important thing to get right, because if you don't get this right, they don't even read the rest of the post. They just keep scrolling past. A key part of the hook is the image, and that's usually what grabs people's first attention. In this case, we've got a house with a ladder and some scaffolding on the outside. So it's not going to appeal to everyone, but for the target audience of people who are renovating their house, this might…

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