Before putting your lead generation strategy into place it's important to make sure your stakeholders are on board. Key items for stakeholders include your proposed plan, budget, success metrics, hiring plan and timeline.
- [Female Instructor] Before you begin to execute…on your lead generation program, it will be important…to align your organizational stakeholders.…Now that you have all of your ducks in a row,…it's time to get your entire organization on board…so that they understand what you're doing…and what the goals are.…To ensure that you get headcount, budget,…and your strategy approved,…you need to align organization stakeholders…and build your business case…for investing in lead generation.…Because in order for a lead generation…to work and be successful, there is an initial budget outlay…that has to happen and you do need to think…through things like headcount and resource allocation.…
What will you need in order to present this case…to your business stakeholders?…You will need your lead generation project plan,…your proposed budget.…You will also need your success metrics.…Make sure to have your hiring plan.…Then, of course, your timeline.…Who are your stakeholders?…Who are the people that you need to inform…and get their buy-in?…
Author
Dayna Rothman
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
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Introduction
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Welcome1m 13s
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1. Identifying Your Leads and Defining Your Sales Funnel
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Create lead hand-off rules7m 58s
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2. Developing Your Lead Generation Strategy
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Lead generation plan, part 14m 46s
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Lead generation plan, part 24m 24s
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3. Generating Leads with Inbound Marketing
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Website testing5m 2s
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4. Targeting Your Approach with Outbound Marketing
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Tracking your ad performance4m 54s
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Event promotion3m 37s
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5. Measuring and Testing Your Lead Generation Programs
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Conclusion
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Wrap up1m 33s
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Video: Align organizational stakeholders