Author
Released
3/7/2017- Identifying funnel stages
- Defining key goals and metrics
- Deciding on an approach
- Building a lead generation plan and a team
- Aligning with stakeholders
- Choosing a lead generation technology
- Building attractive content
- Generating leads with blogs and social media
- Creating an SEO strategy
- Tracking ad performance
- Increasing visibility through events
- Using paid ads and direct mail
- Qualifying leads
- Measuring campaign effectiveness
Skill Level Advanced
Duration
Views
- [Dayna] Marketing has changed, and your buyers have also changed. As a modern marketer, you need to engage in multiple marketing tactics in order to get heard through all of the noise today online, bring a lead into your sales funnel, and accelerate that lead to become a deal. Multi-channel lead generation, the practice of generating and accelerating your lead through the sales funnel is the ideal way to be everywhere your audience is. But lead generation can be incredibly complex. In this course, you will learn everything you need to know about lead generation.
From defining your leads, developing your marketing to sales lead hand off process, choosing whether to focus on traditional lead generation or account-based marketing, and all of the different in-bound and out-bound tactics that you can use to generate interest and buzz. Plus, I will show you how to think about measurement so you can ensure your lead generation programs impact the bottom line. My name is Dayna Rothman, and I am the VP of Marketing and Sales Development at BrightFunnel. I am also the author of Lead Generation for Dummies, a known industry author and speaker, and have build large lead generation teams from the ground up.
So, roll up your sleeves, grab a notebook, and let's get started.
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Introduction
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Welcome1m 13s
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1. Identifying Your Leads and Defining Your Sales Funnel
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Create lead hand-off rules7m 58s
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2. Developing Your Lead Generation Strategy
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Lead generation plan, part 14m 46s
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Lead generation plan, part 24m 24s
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3. Generating Leads with Inbound Marketing
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Website testing5m 2s
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4. Targeting Your Approach with Outbound Marketing
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Tracking your ad performance4m 54s
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Event promotion3m 37s
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5. Measuring and Testing Your Lead Generation Programs
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Conclusion
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Wrap up1m 33s
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Video: Welcome