Advanced Consumer Behavior

- Do you ever wonder what drives your customer to buy from you? Or what drives them to buy from your competitors instead? Or how about your own purchase decisions? Are you what you buy? Welcome to the world of consumer behavior. I'm Michael Solomon, and I've been studying the topic of consumer behavior for many years. I'm a marketing professor at Saint Joseph's University in Philadelphia, and also the author of Consumer Behavior: Buying, Having, and Being, which is the most widely used textbook on this subject in the world.

In this course, I'm going to share some of the secrets that drive people to buy from you. We're going to see how different internal and external forces influence our choices. You'll be able to apply these ideas to your own business, and maybe even to your own buying decisions. So please join me as we explore the fascinating world of consumer behavior.