From the course: Marketing Foundations: Integrated Marketing Strategies
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Activate to improve business results
From the course: Marketing Foundations: Integrated Marketing Strategies
Activate to improve business results
- Is your brand the master of the wow? Are you just going through the motions or are you committed to delivering something truly special? As management guru, Tom Peters, wrote in his book, The Pursuit of Wow, for great actors and actresses, each performance is a fresh opportunity to experiment with a new approach. In fact, to experiment with nothing less than a new persona. Who are you going to be today? How are you going to connect? Every day, the play begins anew. On this day, how will you perform it? Truly, the power of the wow is in your grasp, but it's up to you to harness it. According to Dr. Phillip Kotler, the father of branding, winning companies and brands are those that did not leave the wow moments to chance. They create wow by design. They productively guide customers from awareness to advocacy. Make no mistake, the wow lies at the center of brand choreography. Here's the winning formula to help get you there. Social listening plus brand value proposition and persona plus…
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