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Accumulating your data: The data management platform

Accumulating your data: The data management platform: How Marketers Collect and Use Your Data
Accumulating your data: The data management platform: How Marketers Collect and Use Your Data

Learn how data management platforms (DMPS) are companies that specialize in tracking your "anonymous" behavior and segmenting your interests into groups for advertisers to target.

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Skill Level Beginner
1h 3m
Duration
16,243
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Skills covered in this course
Customer Experience Advertising Marketing

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