From the course: Social Media Marketing: ROI
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The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar
From the course: Social Media Marketing: ROI
The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar
- [Narrator] Social media managers live and die by their posting schedule. There's only so many times you can post per day without annoying your audience, so you need to plan ahead if you don't want to waste a slot. But how do you decide what to post and when? How do you balance self-promotion with sharing the content of others and contributing to the conversation? Bigfoot digital came up with the 4-1-1 social media rule, which is something that I follow and I find quite useful. The 4-1-1 rule breaks down the types of content you'll post into three different buckets and then tells you how many times you should share them in terms of a ratio. So, they break it into new content posts, reposts, and then self-serving posts. Self-serving are promotions, links to your website, things that have a business value. Reposts are shares of other people's content. And then new content posts would be content you're putting out there…
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Contents
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Arbitraging from earned media to owned media2m 26s
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(Locked)
Building a memorable brand with distinctive assets2m 2s
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(Locked)
Choosing the face of your company2m 39s
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(Locked)
How to do topic and influencer research5m 35s
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(Locked)
Document, don't create: Making social cost-effective2m 11s
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(Locked)
Tools and tactics for automating social media campaigns5m 1s
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The 4-1-1 rule and 90/10 ratio: Planning your editorial calendar3m 39s
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