2 weeks out, 1 week out, 24 hours out

- [Instructor] It's time to go to market…and there are some expert tips I can provide you…to ensure you reach your goals.…Expert tip number one, don't start too early.…You'll find registrants really can't get their mind set…about a webinar that's six weeks out.…Really concentrate on two weeks before the webinar.…Number two, follow your promotional press kit.…Coordinate the campaign times with yourselves…and your panelists, and hit the market in sequence together.…

Number three, be transparent with the data daily.…Ensure that you're providing panelists…with a clear picture of how they're performing.…Keep accountability.…Number four, always have a call one week out.…Make sure that you're realigning this campaign…to any of your end goals.…Do you need to amplify your content sharing?…Do you need to do another email campaign?…Recalibrate.…And then number five, always drive a big push…24 hours before the event.…

We typically find that 25 to 50% of all the registrants…will actually do it last minute.…Make sure you have a last campaign push.…