Join Peter Kent for an in-depth discussion in this video Working with SEO-friendly URLs, part of Analyzing Your Website to Improve SEO.
One of the most important components of a web page from an SEO perspective is…the URL, the web address of that page.…Getting keywords into file and directory names is a powerful way to give search…engines information about the subject of your pages.…Let's take a quick look at what makes up a URL.…We start with the domain name of course.…For web sites, we generally use the www subdomain for the main site.…Next, we have a directory, often called folders these days of course.…We can have multiple folders, subfolders within subfolders.…
Then we may end with a file name, and that file name may end with a file extension.…Thanks to blogging software, it's become common these days to not end file names…with a file extension.…I believe, for reasons we don't have time to go into here, that it is a good idea…to differentiate between file names and directory names, and you do that using file extensions.…It doesn't have to be HTML.…It could be php or aspx or htm or whatever.…But I think it's a good idea to make sure Google knows the difference between…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.