How to Work With SEO-Friendly URLs to Improve a Site's Rank


show more Working with SEO-friendly URLs provides you with in-depth training on Web. Taught by Peter Kent as part of the Analyzing Your Website to Improve SEO show less
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Working with SEO-friendly URLs

One of the most important components of a web page from an SEO perspective is the URL, the web address of that page. Getting keywords into file and directory names is a powerful way to give search engines information about the subject of your pages. Let's take a quick look at what makes up a URL. We start with the domain name of course. For web sites, we generally use the www subdomain for the main site. Next, we have a directory, often called folders these days of course. We can have multiple folders, subfolders within subfolders.

Then we may end with a file name, and that file name may end with a file extension. Thanks to blogging software, it's become common these days to not end file names with a file extension. I believe, for reasons we don't have time to go into here, that it is a good idea to differentiate between file names and directory names, and you do that using file extensions. It doesn't have to be HTML. It could be php or aspx or htm or whatever. But I think it...

Working with SEO-friendly URLs
Video duration: 4m 28s 1h 47m Intermediate Updated Sep 09, 2015

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Working with SEO-friendly URLs provides you with in-depth training on Web. Taught by Peter Kent as part of the Analyzing Your Website to Improve SEO

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Web Marketing
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