Join Peter Kent for an in-depth discussion in this video Working with Google+, part of Analyzing Your Website to Improve SEO.
I want to quickly cover Google+. …Google's social networking answer to Facebook. …Right or wrongly, Google has got plenty of criticism for this. …Google is pulling photographs from Google+ accounts to place into search results. …For instance, if we search for some kind of technology search term, such as android ice …cream sandwich, we'll find that a number of the search results have pictures next to them, …photographs of the authors. …These photos help the items to stand out in the search results, may help with a little …branding for the authors, and are quite likely to increase click-throughs on the results.…
The photographs have been pulled from Google+ accounts. …The search results themselves are not pointing to Google+, they're pointing to a variety …of location as usual, blogs and websites of various kinds, but when Google realizes that …the content linked to by the search results is authored by someone with a Google+ account, …it goes to the appropriate Google+ account and grabs the picture. …
This course was updated on 10/12/2012.
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.