- There are a few tools we're going to use during this course, so I want to quickly explain what they are and how to find them. First, now and then, I'll be using a utility that allows you to quickly look at the HTML code underlying the web page, so you can see exactly how specific components were created. You can even edit the page. You're not changing the original page, of course, just modifying the code that was loaded into your browser, so you can see what a change would look like. All the major browsers now have this built in.
In all cases you can right click and select Inspect Element to open up the code. There are other plug-ins though such as Firebug that some people prefer. We'll also be using the Google AdWords Keyword Planner for analyzing keywords. To get to this you'll need a Google AdWords account. AdWords is Google's pay per click advertising service. You don't need to pay anything, but you will have to create an account and provide a little set up information before you can get to the tool.
It's well worth it though, so spend a little time doing so. In the video on Sitemaps we'll be looking at a free sitemap creator called XML-Sitemaps.com. Make sure you use the dash or you'll end up completely at the wrong place. When we talk about links pointing to your site we'll talk about using a sophisticated link analysis tool called Majestic SEO. Unfortunately Majestic can be some what complicated to learn and understand, but it's worth spending a little time on it because it really is a useful system.
There are alternatives though, often easier to use. Systems such as Semrush a system that not only provides back link information, but keywords research and more. Moz a well known Swedish software tool that also includes link analysis, and ahrefs which has a huge index of links, one of the largest available. These tools may change slightly, but you'll generally find they still work pretty much the same. Play with these tools.
I'm betting you love them.
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.