Join Peter Kent for an in-depth discussion in this video Understanding why some page components don't hurt but also don't help, part of Analyzing Your Website to Improve SEO.
Site optimization is all about providing content to the search engines for them to index.…And despite all the progress that has been made in indexing various…different media types, from an SEO perspective, content really means text.…So there are some page components that won't help you much with the search…results, in particular images, flash animations, and PDF files.…I'm not saying that these things hurt your site.…Adding a Flash animation to well-optimized site won't do it any harm for instance,…and there are good reasons for using these media types.…
But often they are used for the convenience, or because the designer…likes working that way.…Now and then, I'll see sites that are almost totally created with images.…Even the text in the site is embedded in the pictures.…The text is in effect invisible to the search engines, but if you want the text…indexed, you need to put it into the site as actual text.…More often designers use images to create headers because it gives some more…control over the look, but it means the search engines won't read them, and…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.