Understand Which Web Page Components Are SEO-Neutral


show more Understanding why some page components don't hurt but also don't help provides you with in-depth training on Web. Taught by Peter Kent as part of the Analyzing Your Website to Improve SEO show less
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Understanding why some page components don't hurt but also don't help

Site optimization is all about providing content to the search engines for them to index. And despite all the progress that has been made in indexing various different media types, from an SEO perspective, content really means text. So there are some page components that won't help you much with the search results, in particular images, flash animations, and PDF files. I'm not saying that these things hurt your site. Adding a Flash animation to well-optimized site won't do it any harm for instance, and there are good reasons for using these media types.

But often they are used for the convenience, or because the designer likes working that way. Now and then, I'll see sites that are almost totally created with images. Even the text in the site is embedded in the pictures. The text is in effect invisible to the search engines, but if you want the text indexed, you need to put it into the site as actual text. More often designers use images to create headers because it give...

Understanding why some page components don't hurt but also don't help
Video duration: 5m 33s 1h 47m Intermediate Updated Sep 09, 2015

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Understanding why some page components don't hurt but also don't help provides you with in-depth training on Web. Taught by Peter Kent as part of the Analyzing Your Website to Improve SEO

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Web Marketing
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