Join Peter Kent for an in-depth discussion in this video Understanding meta tags, part of Analyzing Your Website to Improve SEO.
Meta tags are little pieces of information stored in a web page but hidden from…the person viewing the page.…They're intended to be read by machines, not people.…These tags appear near the top of the source code in the head section of the…document, that is, before the ending head tag.…The most important, from an SEO perspective, is the description meta tag, which…contains a description of the page.…We'll look at that in the next video.…Then there is the keywords meta tag, a tag designed to hold a list of keywords…related to the page contents.…
We'll look at that in a separate video, too.…There are various other meta tags you'll run across, many of which are more or…less irrelevant from an SEO perspective,…things like that generator tag, which shows what tools was used to create the…page; content-type tag, which defines the character set used in the page; and the copyright tag.…Some site owners use various meta tags, even making up their own to stuff…keywords into them in the hope that the search engine will read them. It's a waste of time.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.