Join Peter Kent for an in-depth discussion in this video Understanding SEO, part of Analyzing Your Website to Improve SEO.
The ideal situation is to think about SEO before you build a web site,…but in most cases SEO is an afterthought, something done to web sites once they…are finished, not something considered before they're begun--not a perfect…situation, but that's just the way it is.…Most of my clients come to me looking for help after they've already built the…site, and I know many of you out there are in the same situation.…You already have a web site.…Perhaps you inherited it from another employee at your company, or it's a …site you built site for yourself long ago, or something more recent even, but…regardless, a site that was built without thinking about SEO.…
And now here you are.…You want your site to rank well in the search engines.…Luckily, all is not lost.…You can in most cases modify a site to make it more search-engine friendly.…You can often take a site that appears to be nowhere in the search engines,…modify a few things here and there, and start to see real improvement.…It's cheaper to build it correctly in the first place of course, but you can't…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.