Join Peter Kent for an in-depth discussion in this video Thinking about keywords, part of Analyzing Your Website to Improve SEO.
Keywords are the very foundation of SEO.…If you don't understand your keywords, you can't effectively promote a site…through search engine optimization.…What do we mean by keywords?…They're the woods that people type into the search engines, in response to which…the search engines return a page of search results, which may include your site,…but if you haven't thought of that keyword, probably won't. The keyword can be…a single word or can be multiple words.…I sometimes use the term 'keyword phrases' to mean multiword phrases typed into…a search engine, but often we simply call the typed term, either one word or five, the keyword.…
It amazes me how often I run into people who've been promoting their sites from…months or even years without ever doing a real keyword analysis.…You really must spend some time, a few hours perhaps, playing around with keywords,…trying to figure out what people are actually searching for.…It's keywords that connect customers to your site.…So if you get this wrong, you are making a big mistake, like a shoe store putting…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.