Join Peter Kent for an in-depth discussion in this video Submitting to the map sites, part of Analyzing Your Website to Improve SEO.
There is more to localizing a site than just putting location keywords into your pages;…you need to make sure that you are properly represented in the local search indexes.…Local search results actually come from a totally different index.…So even if your web site is in the organic index, you still need to be in the local index.…All three major search engines have local indexes.…There is Google Maps of course, or Google Places as it's sometimes called.…There is also Bing Local and Yahoo Local.…And for the moment at least Yahoo…Local is still separate from Bing Local and maintained by Yahoo.…
These local listings are incredibly important, especially on Google.…With many searches, the local listings dominate the search results.…Here is what you need to do.…First, go to Google, Bing, and Yahoo…and search. See if your business is already listed. There is a good chance it is.…Go into the listing and look for something like this link, 'Business owner?'…in Google, 'Change your business listing' down here in Bing and 'Add Info' here in Yahoo.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.