Join Peter Kent for an in-depth discussion in this video Structured data markup, part of Analyzing Your Website to Improve SEO.
- There's a special form of markup that…search engines use to understand what…different blocks of information actually contain.…Plain old html simply discribes to a browser…how a piece of text should be displayed on the page.…Structured data markup, on the other hand,…is ignored by the browsers.…Instead, it tells search engines what…a particular piece of data actually is.…Here's an example illustrated with…perhaps, one of the most common uses of…Structured data markup; Reviews.…
Let's go to Google and search for Indian restaurant.…If we scroll down a little you see this result from GrubHub,…a restaurant review site.…Notice the stars, the rating, and the number of votes.…That's all provided to Google using Structured data markup.…Let's open up the page and take a look.…It's likely that the review information came from over here.…So, let's look at the source code and find this information.…I'll search for this piece of text.…
Now, let's go up above this a little way…and we find this line.…This itemprop element, AggregateRating.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.