Join Peter Kent for an in-depth discussion in this video Including location information, part of Analyzing Your Website to Improve SEO.
If location is important to your web site, if your site advertises a brick-…and-mortar store of some kind, for instance, then there are other things to consider.…You may want to make sure that the search engines know where your business is…located, that they can associate your web site with that particular location.…First, you might want to use the geo meta tags.…Google says it doesn't use these tags, but reportedly Bing does.…And as you can create the tags very quickly and easily, you might as well do so…and put them into the top of each page.…
Search for 'geotag generators' and you'll find services such as geo-tag.de.…This site lets you pick a location on a map and…in return, the system gives you the tags.…Simply copy and paste into your pages. What next?…Well, make sure you put your address into every page in your site, including the zip code.…Make sure the address matches exactly the address you're using in the local…directories we'll be looking at in the next video.…A good place to put the address is in the footer of every page, but you should…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.