Join Peter Kent for an in-depth discussion in this video Ignoring keyword tags, part of Analyzing Your Website to Improve SEO.
Well, this is going to be quick, because the keywords meta tag just isn't very…important. That surprises many people, because so many have heard that SEO is all…about the keywords meta tag: you pick the right magic keywords, put them in the…keywords meta tag, and you are done.…The funny thing is, despite this misconception, the keywords meta tag hasn't been…important since literally the last century.…In the early, naive days of the World Wide Web,…the keywords meta tag was intended to be used to provide keywords that described…the contents of the page,…so the page could be indexed like a book in a library. That was before web site…owners started trying to one-up the competition by stuffing the tag with all…sorts of keywords, relevant or not, just to attract traffic.…
So the search engines stopped paying attention to it, many years ago.…Today the keywords meta tag is virtually irrelevant. Google states that it…doesn't do anything with it; it just ignores it.…Yahoo used to claim to use it. Then they claimed they didn't. Then they said they did…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.