Join Peter Kent for an in-depth discussion in this video Garnering links outside the site, part of Analyzing Your Website to Improve SEO.
- As I mentioned in an earlier video, Google's original name…was BackRub from the term back link…which means a link pointing to a website…from another website.…Google's link analysis was revolutionary and the other…major search engines followed suit using links to help them…figure out what individual webpages were about…and how important they are.…Links help your site in a number of ways.…First, they help search engines find your site.…The search engines have search bots,…programs that in a sense travel around the web…going from site to site, page to page,…by following the links that they find.…
If you have no links pointing to your site,…there's a good chance that the search engines…won't bother indexing the site even if you submit a site map…as I showed you how to do in an earlier video.…Why?…Because as the theory goes, if nobody cares…enough to link to your site, why should search engines…care enough to index it.…As we also learned earlier, the anchor text in a link…tells search engines what the page being linked to is about.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.