Join Peter Kent for an in-depth discussion in this video Forgetting SEO for a moment, part of Analyzing Your Website to Improve SEO.
Sometimes SEO is not the problem with your site.…Web site viewers can fickle beasts, so your site must have certain aspects worked…out before SEO will make a difference.…Let me give you a couple of examples from my experience to prove my point.…A few years ago, a new client came to me and said, "We need more…search engine traffic."…So I took a look at the client's web site, and I said, "No you don't.…You need a new web site."…The site looks something like the one you can see now, and it turned out the…client actually had a fair bit of traffic, but he wasn't getting many calls.…
At the time, he was selling only over the phone.…When he did get calls, he got a lot of questions. People wanted to know where he…got his products and whether they were any good.…There is a saying in Texas, 'that dog won't hunt,' and it refers to a bad idea or…something that simply won't work.…When I see web sites like this, I think of that phrase, 'that dog won't hunt'.…It just won't work.…It doesn't matter how much traffic you get to your site.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.