Join Peter Kent for an in-depth discussion in this video Building title tags, part of Analyzing Your Website to Improve SEO.
The title tag is perhaps the single most important component on a web page,…from an SEO perspective.…The title tag is intended to describe the contents of the page and it's short,…so if the search engines find keywords in there, it's reasonable for them to…assume they're important.…The title tag generally appears at the top of the page's HTML code, as shown here.…The text between the opening and closing title tags is used by your browser in various ways.…It appears in the browser's title bar when that page is viewed.…
It also appears in the tab for that page.…It also appears in the history list.…And last, the back and forward button lists.…If I press Ctrl+D to bookmark a page, the title will be used as the…default bookmark title.…The search engines use the title tag in two ways.…They use it for ranking purposes.…They read the text and they use the text to help figure out what your page is about.…They also use it as the link in the search results page when they provide an…entry linking to the page.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.