Join Peter Kent for an in-depth discussion in this video Building links within the site, part of Analyzing Your Website to Improve SEO.
Links within your site serve two purposes, as far as search engines are concerned.…They help search engines find their way through your site, but they also, if…they contain the right information, tell the search engines what the…reference pages are about.…For the first year of Google's life, it was actually called BackRub. Perhaps you've…seen BackRub's beautiful and oh-so-sophisticated logo.…The system got its name from the term backlinks,…links pointing from one site back to another.…This is because the basic principle behind Google was that the system didn't…just index text within a web page to figure out what the page was about, as the…various search engines were doing in the late 1990s.…
But it also looked at the links pointing to the site to find…additional information.…One thing Google looked at, and still looks at, is the anchor text, the…keywords in the link.…Google assumes that if you have words in a link, there is a good chance that the…words relate in some way to the page being referenced by the link.…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.