Links within your site serve two purposes, as far as search engines are concerned.…They help search engines find their way through your site, but they also, if…they contain the right information, tell the search engines what the…reference pages are about.…For the first year of Google's life, it was actually called BackRub. Perhaps you've…seen BackRub's beautiful and oh-so-sophisticated logo.…The system got its name from the term backlinks,…links pointing from one site back to another.…This is because the basic principle behind Google was that the system didn't…just index text within a web page to figure out what the page was about, as the…various search engines were doing in the late 1990s.…
But it also looked at the links pointing to the site to find…additional information.…One thing Google looked at, and still looks at, is the anchor text, the…keywords in the link.…Google assumes that if you have words in a link, there is a good chance that the…words relate in some way to the page being referenced by the link.…
Author
Updated
9/9/2015Released
6/29/2011- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
Duration
Views
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.
Related Courses
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Deke's Techniques
with Deke McClelland155h 5m Intermediate
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Introduction
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Welcome56s
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1. Getting to Know SEO
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Understanding SEO3m 42s
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Forgetting SEO for a moment2m 38s
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2. Preparing to Optimize Your Site
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Thinking about keywords2m 52s
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3. Building the Optimization Foundation
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Building title tags4m 5s
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Understanding meta tags2m 9s
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Building description tags2m 52s
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Ignoring keyword tags1m 49s
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Clearing source code clutter2m 19s
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Structured data markup6m 46s
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4. Working with Outward-Facing Components
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Reviewing page content5m 11s
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5. Coordinating with the Outside World
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Working with Google+3m 37s
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Conclusion
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Next steps2m 10s
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Video: Building links within the site