Building description tags


show more Building description tags provides you with in-depth training on Web. Taught by Peter Kent as part of the Analyzing Your Website to Improve SEO show less
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Building description tags

The description meta tag is the most important meta tag for SEO. It's a simple description of the web page. The tag is used to provide text in search results, the snippet of text underneath the link to the site. So this text is extremely important from a conversion standpoint. It's a call to action, a way to talk directly to the searcher and to encourage the searcher to click on your link. On the other hand, it doesn't seem to carry much weight for ranking. Google has actually stated that they don't use the tag for ranking at all, that it is purely used to provide text in the search results.

At the time of recording this video, testing showed that wasn't entirely true, that in fact Google was indexing the text and using it for ranking to some degree, though probably not giving it much weight. On the other hand, being that Yahoo seems to ignore the text, as far as ranking goes, that doesn't mean you won't want keywords in your description tags; you still do. In f...

Building description tags
Video duration: 2m 52s 1h 47m Intermediate Updated Sep 09, 2015

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Building description tags provides you with in-depth training on Web. Taught by Peter Kent as part of the Analyzing Your Website to Improve SEO

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Web Marketing
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