Join Peter Kent for an in-depth discussion in this video Building description tags, part of Analyzing Your Website to Improve SEO.
The description meta tag is the most important meta tag for SEO.…It's a simple description of the web page.…The tag is used to provide text in search results, the snippet of text…underneath the link to the site.…So this text is extremely important from a conversion standpoint.…It's a call to action, a way to talk directly to the searcher and to encourage…the searcher to click on your link.…On the other hand, it doesn't seem to carry much weight for ranking.…Google has actually stated that they don't use the tag for ranking at all, that…it is purely used to provide text in the search results.…
At the time of recording this video, testing showed that wasn't entirely…true, that in fact Google was indexing the text and using it for ranking to some degree,…though probably not giving it much weight.…On the other hand, being that Yahoo seems to ignore the text, as far as ranking goes,…that doesn't mean you won't want keywords in your description tags; you still do.…In fact, if there are no keywords in the tag, it will rarely appear in the search…
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.