Author
Peter Kent
Updated
9/9/2015Released
6/29/2011This course was updated on 10/12/2012.
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
Skill Level Intermediate
Duration
Views
- Hello and welcome to Analyzing Your Website to Improve SEO. I'm Peter Kent and I'll be teaching you what to look for on your website to increase your search engine optimization. When people go online to search for the sorts of products, services, or information you provide, they can find you or they can find your competitors. In this course, I'm going to help you understand a critical area of online marketing, how to connect with people through the search engines. I'll show you the components that you should definitely include in your website, and those you really want to stay away from.
And, if location is important to your business, I'll explain how local search results and local information can really help you grow. This course was designed to help you dig through the clutter to figure out what makes sense and what's important. So, let's get started with Analyzing Your Web Site to Improve SEO.
This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.
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Introduction
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Welcome56s
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1. Getting to Know SEO
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Understanding SEO3m 42s
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Forgetting SEO for a moment2m 38s
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2. Preparing to Optimize Your Site
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Thinking about keywords2m 52s
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3. Building the Optimization Foundation
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Building title tags4m 5s
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Understanding meta tags2m 9s
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Building description tags2m 52s
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Ignoring keyword tags1m 49s
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Clearing source code clutter2m 19s
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Structured data markup6m 46s
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4. Working with Outward-Facing Components
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Reviewing page content5m 11s
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5. Coordinating with the Outside World
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Working with Google+3m 37s
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Conclusion
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Next steps2m 11s
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Video: Welcome