Join Peter Kent for an in-depth discussion in this video Getting more links, part of SEO: Link Building in Depth.
- In the last few videos, we've looked at a variety of ways to get links to your site. From directories, to link baits, reciprocal linking, to working with bloggers. Some of these methods are better than others, of course. But they're some of the more common methods for creating links. However, you'll find that there's an almost limitless number of ways people go about creating links. So in this video, I'm going to quickly run through a few more methods. You may find these directly useful or perhaps they'll simply spark ideas related to other things you can do to gather links.
Let's start with classified-ad sites. And in the U.S., that mainly means Craigslist, followed by eBayClassifieds, Backpage.com, and various smaller sites. In the U.K., the big classified site is Gumtree.com. Most people have never even heard of Craigslist over there. There was a time when a concerted linking campaign based on Craigslist ads could really boost a site in the search engines. But Craigslist has provided nofollow links for a number of years now. And most other classified ads sites provide either nofollow links or redirect links, so they don't help much these days from an SEO perspective.
On the other hand, classified ads, in particular Craigslist ads, can generate a lot of traffic to a website. And there are now thousands of businesses, even businesses without their own websites, whose entire existence depend on Craigslist. Forum linking can be very effective. I'm not talking about spamming forums. In fact, you might term this community marketing, though there can definitely be an SEO benefit. Here's the basic strategy. Let's say you have a website selling Star Trek memorabilia. You begin by finding all the web-based Star Trek discussion groups you can, I'm sure there are a few.
You then keep an eye on the discussions and answer messages whenever you can. If someone's trying to find a place to buy a product you have, mention that you have it and link to your site. If someone asks a trivia question and you know the answer, then answer, and include a signature line that holds a link to your site. You have to be careful not to be obnoxious about this process, but if you can spread these links around a variety of forums, it can be quite effective. Note that nofollow links are not as common in forums as in blog comments, perhaps half the time your links will be follow links and half the time they'll be nofollow links, either way, there's value.
People will read your posts and if they're helpful, the links will get clicked on now and then, even when they don't help to boost search engine rank. A similar strategy to forum linking is Q and A site linking. You've probably seen these sites, where people ask questions and others answer. Yahoo Answers, WikiAnswers, Askville, which is owned by Amazon, and a couple of dozen others. Many of these provide nofollow links, though some are still giving follow links. But even the nofollow links can help your site if you're answering the right questions.
If someone is asking where to buy a niche product that you sell, it's a good thing to have the answer include a link to your site, follow or nofollow. If there's any way you can, get links to your website in newspaper and news sites. There are essentially two ways. The first is to get the papers to write about you, so you need an old-world PR campaign. It can be a lot of work contacting journalists with the right pitch to get them to pay attention, but the pay-off can be huge, both in terms of SEO, links from newspaper sites are often regarded as very valuable by the search engines, and in direct traffic from people reading the articles.
Unfortunately, many news sites don't provide links to the websites they're talking about. Still, the coverage is a good thing either way. There are hundreds of different ways to create links. A little imagination really helps. And we haven't even touched on the rather sensitive subject of buying links, which we'll be doing in the next section. However, before we get there, I want to discuss a couple more subjects, linking software and Google's new Penguin algorithm update.
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons