Join Peter Kent for an in-depth discussion in this video Fostering a "think links" mentality, part of SEO: Link Building (2015).
- I see many link opportunities go to waste,…simply because people involved in an…organization don't realize the value of links,…and even when they have a vague idea that…links can help a website,…they still don't understand just…how powerful putting keywords…into a link can be.…If at all possible, try to engender a 'think links'…mentality into your organization,…so that all staff members understand that…links to your website will be a key factor…in the success of your site.…Specifically, they need to understand…two things. First, that whenever they see…the opportunity for a link,…they should take it.…
Secondly, that wherever possible,…the link should contain keywords…as explained earlier in this video course.…There are some company departments…that really should understand…these concepts, a classic example…for instance of lost link opportunities…due to a lack of understanding are…companies public relations departments.…Most PR departments do not understand…linking, so even though they're out there…doing things that can really help,…
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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