Join Deirdre Breakenridge for an in-depth discussion in this video Incorporating social communications into your crisis plan, part of Public Relations Foundations (2014).
- The number one rule of crisis today,…you're not building a social media crisis plan,…you're building a crisis plan…that incorporates all kinds of media…including social media into your plan.…However, when crisis strikes you wanna understand…the newer channels and be prepared…to handle online situations that have…the potential to spread like wildfire.…Here are five ways to help you think ahead…and be ready when negative situations…escalate out of control.…First, research and select social media…monitoring platforms before crisis hits.…
Once you're in the heat of a crisis…and your teams are assembled,…this is not the time to be thinking about…the type of technology you want to use…and testing different social media monitoring…services to find the best platform.…Having your platform in place with your team trained…and ready to monitor will certainly help you…to watch the situation unfold more closely…and for you to be able to respond…in a much more timely fashion.…Next, you need to develop a repository…of case studies or incidents of near crisis…
Learn today's public relations techniques and best practices with PR expert Deirdre Breakenridge. In this detailed course, she explains how social media has revolutionized public relations, and offers an effective eight-step workflow you can use to ensure you're sharing the right message with the right audience. Learn how to build a PR plan, develop and optimize messaging, and engage everyone in the media, from reporters to bloggers and influencers. Next, see how to manage relationships and your organization's reputation; amplify awareness with the aid of internal and external "champions"; and plan for, and gracefully navigate, crises. Finally, explore the differences between a news release and a social media release, check out effective visual storytelling techniques for new media, and see how to measure and share PR outcomes.
- Explain two ways to raise credibility.
- Define research.
- Identify the steps to take when auditing social media communication.
- Describe the thinking process PR professionals should use when developing messages and optimizing content.
- Recognize three strategies for becoming a trusted source for journalists and bloggers.
- Differentiate between issue management and crisis management.
- Explain how to create effective infographics.
- Identify the important of understanding data and analytics.
Skill Level Beginner
1. Moving from PR and PR 2.0 to PR Expanded
2. Researching Today's Consumers
3. Learning the Integrated Approach to PR Planning
4. Developing Relationships and Building Champions
5. When Crisis Strikes
6. PR Writing Today
7. Finding the ROI and the Value of PR
Conclusion: Becoming the Modern-Day Communicator
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