Join Anson Alexander for an in-depth discussion in this video What to look for in competitors' SEO presence, part of Spying with SEO Tools.
- By strict definition, SEO stands for…Search Engine Optimization, which is the organic,…the unpaid process that deals with improving the visibility…of a particular webpage that's being displayed…in search engine results pages,…which are also known as SERPs.…Some of the primary factors that determine…where a website ranks in a search engine results page…includes the keywords and the keyword density,…which is really the phrases that…are included on that competitors' website.…
Inbound links, links from outside websites…leading to your competitors' website.…The structure of the actual website,…which is the actual code and page hierarchy.…And then of course the social media aspect…of your competitors' online presence.…These factors are taken into account by search engine robots…that crawl over webpages, and by means of an algorithm…decide where pages rank in search engines…for particular keywords.…Throughout this course, we're going to look at…all aspects of your competitors' SEO,…as well as a few other aspects of their web presence,…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data