Join Anson Alexander for an in-depth discussion in this video Utilizing competitor SEO data, part of Spying with SEO Tools.
- Now that we've collected data regarding the web presence…of our top competitors, it's time to put…some of that data to work.…Although this course is about researching…the successes and failures of your competitors online,…the end result is finding ways…based on what you've seen with your competitors…to improve your own web presence.…Based on the information we've collected,…here are some actions that you can take…to improve your own web presence.…Include relevant keywords…that your competitors are ranking for in your content…if they're not already included.…
Make sure that you reach out…to websites, blogs, and directories…especially the ones with high authority…that are linking to your competitor's websites…to acquire links to your own site.…Reevaluate your social media campaigns…and make sure that you're including…links to your website in your posts.…Photos and videos when possible,…and possibly some interactive call to action statements.…Make sure that you're including…the key elements of your business…in your website's navigational structure.…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data