Join Anson Alexander for an in-depth discussion in this video Using the exercise files, part of Spying with SEO Tools.
- In the exercise files for this course, I've included a list of all of the online tools that I'll be mentioning and using throughout the course, as well as the web addresses of where they're located. It's a good idea to keep it handy in case you forget the web address of a particular tool. I've also included an Excel spreadsheet for you to record all of the SEO information that you discover about your competitors. If you open the sheet up, you'll notice that there's a column for the Organization name, the Web Address, and a number of other columns that we'll discover throughout the course.
And when we discover that information, I'll let you know, "hey, this is some of the "information that we're looking for, "and you should probably record it "in your tracking sheet." For now, however, go ahead and enter your organization's name and then your web address. For every piece of data that we find about our competitors, it's important to find that information about our own organization as well, so that by the end of the course we have a complete set of data regarding our competitor's SEO and our own SEO to see where we stand.
So, like I said, go ahead and enter your organization's information now and then continue to fill this sheet out throughout the rest of the course.
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data