Join Anson Alexander for an in-depth discussion in this video Subjectively looking at a competitor's social platform, part of Spying with SEO Tools.
- We discovered earlier in the course that Facebook…is driving some traffic to the Courthouse Hotel,…one of our competitor's website.…Now, let's see why.…There are a couple of ways we can find the Facebook page…for the Courthouse Hotel,…one of which is just by searching Google,…but most websites that also have a Facebook page…probably link to their Facebook page on their website…and that's going to be the most accurate way…to find the right Facebook page.…So, I'm on the Courthouse Hotel website…and if you look at the very bottom right corner,…there it is.…
There's a link to their Facebook page.…I also see a link to Twitter,…so we might wanna check that out as well at some point,…but for now, we're heading to Facebook.…I'm just going to click on the link…and as you can see, their Facebook page opens right up.…Now that we're on the Courthouse Hotel Facebook page,…we can start subjectively analyzing…to see what they're doing to drive traffic,…create awareness, and convert Facebook fans into customers.…I actually think the Courthouse Hotel…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data