Join Anson Alexander for an in-depth discussion in this video Reviewing competitors' incoming links, part of Spying with SEO Tools.
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- I mentioned earlier in the course…that search engine robots use keywords…to determine the primary subject of a website.…Keywords don't necessarily show search engines…how valuable the particular content…on a website is, however.…One of the primary ways that robots…determine the quality of the content on a website…is by looking at the number and the quality…of the links that lead to that particular website.…So, let's take a look at the backlinks…that lead to one of our competitor's websites,…the Courthouse Hotel.…
To do this, we're going to use another tool…from SEOmoz, one of the SEO blogs…that I introduced earlier in the course.…The tool that we're going to use…is called Open Site Explorer,…and it's one of the top tools available…for analyzing backlinks to a website.…To access this tool, navigate to moz.com,…hover over the Research Tools drop-down,…and then click on Open Site Explorer.…Like on a lot of the tools that we've looked at thus far,…as soon as we access the page,…there's a text box in the middle of the screen…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data