Join Anson Alexander for an in-depth discussion in this video Reviewing competitor link distribution, part of Spying with SEO Tools.
- Backlinks are a very important aspect…of an organization's SEO.…We've already taken a look at some of the most valuable…links leading to one of our competitor's websites.…But now I'd like to take a look at one of our competitor's…link distribution, that is how many different domains…are linking to my competitor's site.…And are there any domains that are sending them…a lot of links?…If so, why?…Also when people are linking to my competitor…what type of anchor text are they using?…Does their backlink profile appear to be natural…or does it appear to have been bought?…To find out this information I'm going to introduce…a powerful new tool called Ahrefs.…
At least I think that's how you pronounce it.…It's at a-h-r-e-f-s.com.…Like a lot of the tools I've introduced…there is a free and premium version of this one as well…but we should be able to get away with…the free version for now.…You can sign up for a free Ahrefs account…by clicking on the Register Free Account button…at the top right of the screen.…Once you register by entering your name, email address…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data