Join Anson Alexander for an in-depth discussion in this video Identifying new online competitors as they enter the market, part of Spying with SEO Tools.
- It's important to understand…that the online landscape is constantly…changing and evolving.…The data that you collect today,…maybe different from the data…that you would collect tomorrow.…So it's important to stay in the loop…with what your competitors are doing,…and stay informed about new competitors…that are entering your online marketplace.…A good way to do this is by setting some Google Alerts.…Googlea Alerts allow you to receive notifications…when new articles or web pages are published…based on some keywords that you can specify.…
You can access Google Alerts…by going to google.com/alerts.…Once on the page,…you'll have either login with a current Google account…or create a new one.…To do this, click on the Sign In button…at the top right of the screen.…If you already have a Google account,…go ahead and sign in.…If you don't yet have one,…you can create a new one…by clicking on Create an account…at the bottom of the page.…I'm just going to sign in with one…that I've already created for now.…
Once you're signed in,…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data