Join Anson Alexander for an in-depth discussion in this video Getting a broad feel for competitors' web presence, part of Spying with SEO Tools.
- Now that we know who some of our competitors are,…it's time to see where they stand in regards to…their overall web presence.…Primarily, we're talking about…how much traffic they're getting.…Continuing with my example of the Landon hotel brand,…I've discovered three primary competitors…for us to take a look at, as we move forward in the course.…And I've added them to my tracking sheet.…The competitors are: The Courthouse Hotel,…The Dorchester, and The Bloomsbury.…There are a number of services that we can use…to gauge the overall status of our online competitors.…
But for now, let's head back to the similar web tool.…Again, it's just similarweb.com.…This time however, let's enter a website…for one of our competitors.…I'm going to enter the web address for…The Courthouse Hotel website.…I already have it copied to my clipboard,…so I'll just paste it in the text box, and click Search.…On the page that appears, we can see where this site ranks…among other sites, both globally and locally.…Which, in the case of this website,…
Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
- The benefits of researching competitor's SEO
- Researching competitors and their website traffic data
- Finding keywords targeted by competitors
- Reviewing incoming links and social media
- Checking out sitemaps
- Using competitor SEO data