Join Dina Shapiro for an in-depth discussion in this video Using the exercise files, part of Lead Generation Foundations (2015).
- I've included Exercise Files for this course to help you with numbers, calculations, and some of the more detailed parts of your LeadGen program. They'll help you set goals, measure your success, and keep everyone objective and informed. Whether you're doing LeadGen for the first time, or are more experienced with LeadGen but want to improve what you're doing, I encourage you to print these additional materials, and refer to them as you work through this course.
Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.
- Setting goals
- Publishing engaging content
- Creating compelling offers and calls to action
- Optimizing landing pages
- Developing databases
- Transforming leads into customers
- Making the purchase process clear and simple
- Monitoring social channels
- Measuring results
Skill Level Beginner
1. Set Business Goals
2. Entice Prospects
3. Convert Prospects to Qualified Leads
4. Transform Leads to Customers
5. Create a Positive Purchase Experience
6. Exceed Customer Expectations
7. Create Loyal Advocates
8. Measure and Optimize
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