Join Dina Shapiro for an in-depth discussion in this video Use keywords to identify opportunities, part of Lead Generation Foundations.
- We have one more video about getting to qualified leads. Here we'll talk about how to use keywords to identify opportunities. There are millions of conversations happening each day online, but what if those conversations are about your business? Would you even know they're happening? Responding real-time to conversations about your business is a powerful way to convert prospects to qualified leads. Whether it's expert advice on an online forum, or an instant answer to a social media inquiry, an old saying fits a new truth: The early bird gets the worm.
There are ways to monitor the Web, almost all of it, for conversations happening about just about everything. A great way to monitor conversations and engage with leads is through Google Alerts. Google Alerts monitors keywords and phrases about your business, and emails or texts you when that content is posted on the Web. Let's say your keyword alert is "Apple iPhone." You can tell Google to notify you every time it finds a mention of Apple iPhone. Whether people are linking, quoting Apple iPhone, showing support, or launching a complaint.
Think about how powerful a keyword alert is. What if one of your customers posted something positive or negative on a public forum, and you could know about it immediately? Setting up Google Alerts is really simple, and you can get started in just a couple of minutes. Go to Google.com/Alerts, sign into your Gmail account. If you don't have a Google account, no worries. Just start filling out the form. In the Create an Alert About box, enter the keywords you want to track, separated by commas.
For example, your business and personal name, and your business URL. Click Show Options to customize areas of the Internet you want to monitor. These can be new articles, blogs, competition, videos, groups, books, or forums. Choose the Alert Frequency. It can be once a day, as it happens, or once a week. I like once a day. You won't miss anything and can respond within 24 hours.
Determine how many alerts you want to receive. Only the closest in matches or everything. Close matches will probably use your time more efficiently. Pick your delivery method. Gmail, RSS, or other email account. Whichever you check most frequently. And create the alert. Once your alert is set up, you'll start receiving emails any time new search results come up for your keywords. And don't forget to test.
To find the sweet spot, you may have to adjust your Google Alerts accordingly. You'll find that some alerts may overwhelm your inbox, while others are really useful. Find what works best for you and make the necessary adjustments. By following these simple steps, you're on your way to setting up alerts with keywords to engage prospects real-time, and focus on qualified leads.
Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.
- Setting goals
- Publishing engaging content
- Creating compelling offers and calls to action
- Optimizing landing pages
- Developing databases
- Transforming leads into customers
- Making the purchase process clear and simple
- Monitoring social channels
- Measuring results